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Yourope

Young Americans don’t know that British Airways flies to destinations outside of Great Britain.

We launched a campaign to educate young Americans about all of the European destinations available to book on BA.com. And to promote it, we created an interactive, choose-your-own-adventure film built upon YouTube’s newly created Annotations Engine.

Client: British Airways

 

Experience the full Yourope interactive story on YouTube.

 
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C4 - Rome End.png
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