Young Indian ex-pats living in the U.S. feel British Airways does not understand them or their culture.
We created a campaign that connected young Indian Americans to the cornerstone of their culture — their Mums. Our launch film tells the touching story of one Indian Mum reuniting with her son, who moved to New York City when he was just 17 years old.
Client: British Airways
CD: Simona Lo, Jim Thompson Art: Katie O'Keefe, Vanessa Lo, Peter Hahn Copy: Alena Cason, JM DaVirro Director: Brandon LeGanke