Flowers are the ying to water’s yang, who knew?
Balance Water, a spring water with Australian flower essences beloved down under, was set to arrive on U.S. shelves. Only problem, they lacked a dedicated agency to help brand and market their herbal-infused water to Americans.
As part of a creative trifecta of art, copy and strategy, I creative directed the Balance Water rebrand from logo and bottle design.
Client: Balance Water
CD: Katie O’Keefe
Copy: Angie Sailo
Strategy Director: Katie Dallas
Designers: Leonardo Lenchig & Ettore Concetti Design House: Graphic Opera