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Balance Water

Flowers are the ying to water’s yang, who knew?

Balance Water, a spring water with Australian flower essences beloved down under, was set to arrive on U.S. shelves. Only problem, they lacked a dedicated agency to help brand and market their herbal-infused water to Americans.

As part of a creative trifecta of art, copy and strategy, I helped creative direct the Balance Water rebrand from logo and bottle design to the creation of their tone of voice and marketing tactics.

Client: Balance Water

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